Managing as Designing
Richard Boland, Fred Collopy “Managing as Designing ”
Stanford Business Books | 2004-07-28 | ISBN: 0804746745 | 312 pages | PDF | 1,4 Mb
Stanford Business Books | 2004-07-28 | ISBN: 0804746745 | 312 pages | PDF | 1,4 Mb
Managing as Designing explores the design attitude, a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick.
